May 20-21, 2025 NEW YORK CITY

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Hear From

Industry leaders and innovators who are reshaping the future of sports and entertainment.

Discover how teams, brands and athletes are leveraging fashion, entertainment, music and cross-industry collaborations to engage fans, expand reach and drive new revenue streams in an evolving marketplace.

▪ Revenue & Growth Strategies

▪ The Modern Fan

▪ Athlete Empowerment

▪ Fashion & Merchandising

▪ Digital Content & Storytelling

Discover why 4se is the premier destination for visionary leaders, groundbreaking creatives and industry pioneers to come together to

redefine the future of sports, entertainment, fashion and culture.

The program will also assess trends in brand strategy and tactics as it pertains to:

▪ Emerging Trends: Insights on the biggest issues and opportunities in sports and entertainment partnerships.

▪ Digital Content & Emerging Platforms: Learn how sports properties are using storytelling to expand fan engagement and monetize intellectual property to attract fans across multiple platforms and the impact of media crossovers.

▪ Fashion’s Role in Sports Growth: How the NFL is using fashion to attract younger fans and broaden its brand appeal.

▪ The Evolution of Athlete Branding: Lessons from legendary sports agent David Falk on athlete-business partnerships and NIL impacts.

▪ Cross-Industry Brand Strategies: How brands like Samsung Mobile and Unrivaled maximize ROI through cross-industry collaborations.

▪ Creating Engaging Content for Modern Fans: Best practices from top media personalities and content creators.

HERE'S WHAT'S IN STORE FOR YOU.

MONDAY MAY

TUESDAY MAY 21

WEDNESDAY MAY 22

  • Evening Happy Hour (Invite-Only)
  • Full day of content
  • 4se After Hours - Music, drinks, networking
  • Full day of content
  • Program concludes
  • 2024 Sports Business Awards*

*Passes sold separately

MONDAY, MAY 20

Evening Happy Hour (Invite-Only)

TUESDAY, MAY 21

Full day of content

4se After Hours - Music, drinks, networking

WEDNESDAY, MAY 22

Full day of content

Program concludes

2024 Sports Business Awards (Passes sold separately)

2025 Program Venue


Chelsea Industrial

535-551 W 28th St, New York, NY 10001

Additional Venue Info

2025 Program Venue


Chelsea Industrial

535-551 W 28th St, New York, NY 10001

Additional Venue Info

2025 Speakers

See 2025 Speakers Here

2025 Agenda

View the Agenda Here

Who Should Attend?

Leagues - Teams - Consumer Brands - Agencies - Media Properties - Fashion - Music - Film - Production Houses — Senior Executives Leading —

Marketing - Strategy - Revenue - Branding - Corporate Partnerships - Digital & Original Content - Entertainment Programming - Entertainment Marketing - Lifestyle Marketing - Sponsorship Marketing - Experiential Marketing - Influencer Marketing - Activation - Fan Experience - Premium Ticketing

Attendee Snapshot
Speak to the Team

Pricing

Full access passes to content and networking including 4se After Hours, the networking cocktail reception. On-site food and beverage included.

Team / League / Brand / Entertainment Pass

Teams, leagues, events, retail brands, music labels, fashion houses and TV & movie production studios

REGISTRATION

$1,095

REGISTER

Service Provider Pass

Media, technology, fan experience, agency, ticketing, venue, social platform and sports betting organizations

REGISTRATION

$1,595

REGISTER

Virtual Pass

REGISTRATION

$295

REGISTER
Speak to the Team

Group Pricing of Three or More Special rates for groups of three or more from the same company are available for this event. To find out more, email attend@sportsbusinessjournal.com.

"If you think about sports and music, or sports and fashion, these are things that never been more intertwined."

Chris Davis Chief Marketing Officer and SVP of Merchandising

New Balance

“Marketers see all these industries as very separate sections. But to the fan, and to the audience, it’s just one bucket of passion.”

Jennifer Hills Co-Managing Director of Globe

Universal Music Group

"We know that there is basically no line between sports and music, specifically basketball and hip-hop."

David Kelly Chief Business Officer

Golden State Entertainment

Partners

FOUNDING PARTNER

WORKSHOP SPONSOR

LANYARD SPONSOR

BRONZE SPONSOR

BREAK SPONSOR

COMPANY SHOWCASE

COMPANY SHOWCASE

OFFICIAL SIGNAGE PROVIDER

OFFICIAL SOCIAL MEDIA SPONSOR

IN ASSOCIATION WITH

IN ASSOCIATION WITH

Want to be involved in 4se?

For information on sponsorship opportunities, please email advertise@sportsbusinessjournal.com

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