Podcast

4se Material – What is 4se, how do you say it and why should you care?

In this introductory episode we run through what you can expect from 4se and why you should make New York your go-to destination for May, before giving you a snapshot of our thinking as we develop our 2023 trends report.

4se Material is a podcast series in which we explore some of the many stories at the intersection of four key pillars: sport, entertainment, lifestyle and culture. Through a series of audio-documentaries, we discuss formative moments in the development of these independent industries – specifically where they cross over for business (or societal) impact.

However, in this first episode, we take a step back to explain what 4se is and why it matters. We’ll explain everything from our name (it’s pronounced ‘force’) to our purpose, and then identify and discuss some key areas (think storytelling, technology and fan engagement) where sport, entertainment, lifestyle & culture are colliding. We finish by offering a sneak peek at our upcoming trends report, with talk of the festivalisation of events, the challenges around ‘purpose’ and the changing face of mainstream media.

This podcast is brought to you by 4SE, a collaboration between Leaders in Sport and our sister companies SportTechie and Sports Business Journal, in association with our partners, Constellation Brands and GMR. 4SE is a collection of social and content experiences for leaders seeking to explore the growing intersection between those four key pillars, and create opportunities to align and collaborate.

Our pilot event experience took place with a select group of executives from sport and entertainment back in May 2022. It’s set to become an annual fixture every year, with our big launch to take place on the 23rd/24th May 2023 in New York City. For more information, please visit the official 4SE website,