4se material - The show within the show: Halftime and how the NFL supercharged the Super Bowl

For Super Bowl week, we bring you a quick hit of entertainment-focused Super Bowl content, and offer you a peek behind-the-scenes of the halftime show.

4se Material is a podcast series that explores some of the many stories at the intersection of four key pillars: sport, entertainment, lifestyle and culture. Through a series of audio-documentaries, we discuss formative moments in the development of these independent industries – specifically where they cross over for business (or societal) impact.

In this episode, we recruit Seth Dudowsky, Head of Music at the NFL, and Leah Linke, SVP of Event Production at On Location, to offer you a look into the entertainment-focused Super Bowl content coming this weekend, including the pop-culture staple that is the Super Bowl halftime show.

We’ll find out how the NFL works with partners and artists to bring the show to life, and how they measure the success of a segment that is guaranteed to be viewed by tens (if not hundreds) of millions. This year’s halftime show promises to be yet another game changer, marking Rihanna’s highly anticipated comeback to music. It also marks the first show since Apple took over from Pepsi as the main sponsor of the event after striking a $50 million a year deal with the NFL last year. 

Listen to the podcast below, and subscribe today on AppleStitcherSpotify or your chosen podcast platform.