Unleash the future of multi-industry innovation.

About 4se
The integration of sport, lifestyle, culture and entertainment is happening at pace.
4se is the space where growth happens when these industries collide.
It’s time to take a step back to make a leap forward. Take a wider view and find new inspiration.
From Monday 22nd to Wednesday 24th May 2023, 4se New York delivered - scroll down to see how the week unfolded.
Join us for a drink or two to kick off 4se New York 2023 in style.
Explore the intersection between sport, lifestyle, culture and entertainment with innovators alike.
DJ, cocktails, conversation and a chance to kick back.
We're back, with more to see, hear and do.
For those dusting off their glad rags, an evening of celebration awaits.
Some of the most inspiring people within sport, entertainment, lifestyle and culture joined us to share their expertise.
Here's a flavour of those who spoke in New York this year.
Some of the most inspiring people within sport, entertainment, lifestyle and culture joined us to share their expertise.
Here's a flavour of those who spoke in New York this year.
Media and entertainment organisations. Broadcasters. Movie production houses. Social platforms. Music labels. Major league sports. Venues. Consumer brands. Investors. Gaming and esports. Agencies.
Take a look at those who cemented their place in New York this year.
You don't know who you don't know. Engaging face to face with the multiple decision makers required to green light large scale, cross industry, partnerships is fundamental to growing in this space. Align with peers from other brands and industries, share goals and ideate for the future.
See firsthand what great collaboration looks like. Understand what works and what doesn't. How are different organisations partnering to grow their respective audiences and fan bases? The content will always aim to inspire, to hero the stories of those leading in this space and stimulate ideas for those in the room.
PSG x Air Jordan. BMW x Louis Vuitton. Stormzy’s Merky FC x Adidas.
Unique collabs are being announced every week as organisations get wise to the enormous opportunity. Partnerships that push the boundaries of audience engagement are becoming increasingly more creative. Arm yourself with the know how and the relationships to put your organisation at the center of this movement.
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Get in touch with the team today to understand more about 4se New York and how you can join us next year.