23 - 24 May 2023

Unleash the future of multi-industry innovation.

Unleash
the potential
of multi-industry
innovation.

A two-day event experience exploring the intersection between sport, lifestyle, culture and entertainment.

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About 4se

The integration of sport, lifestyle, culture and entertainment is happening at pace.

4se is the space where growth happens when these industries collide.

It’s time to take a step back to make a leap forward. Take a wider view and find new inspiration.

Register your interest
Take a look at the

RunningOrder

Taking place from Monday 22nd to Wednesday 24th May, 4se New York promises to deliver.

Scroll down to view the agenda in full.

22nd
4se Opening Social
6:30PMArlo Midtown Hotel

Join us for a drink or two to kick off 4se New York 2023 in style.

23rd
4se Day 1
10:00AMChelsea Industrial

Explore the intersection between sport, lifestyle, culture and entertainment with innovators alike.

23rd
Day 1 Closing Social
5:30PMChelsea Industrial, New York City

DJ, cocktails, conversation and a chance to kick back.

24th
4se Day 2
9:30AMChelsea Industrial, New York City

We're back, with more to see, hear and do.

24th
SBJ's Sports Business Awards
5:00PMMarriott Marquis, Times Square, New York

For those dusting off their glad rags, an evening of celebration awaits.

Sport
Today’s sporting events welcome people of all ages and backgrounds seeking more than just their share of action on the pitch. Crowds at the biggest sporting events are placing more value in the entertainment and pleasure they offer off the pitch, as much as on the pitch.
Culture
Gen Z are living in a single digital environment consuming and communicating at leisure across gaming, music and OTT streaming platforms. This presents a need to understand immersive experiences that blend traditional culture with a digitally connected vision for the future.
Lifestyle
We are increasingly seeing brands rely on the star power of talent from outside their sector to highlight core messages. This cross-section, be it from the world of sport, television, film, music or fashion can be just as effective in their campaigns, if not more so, which in turn can broaden both audience and appeal.
Entertainment
For consumer brands and the wider entertainment world, there’s a huge opportunity to engage the biggest sporting brands and athletes across the globe, align products and strategies and ultimately convert their loyal fans to 365 consumers.
4 Pillars
Speakers

Meet our 2023innovators

Soak up the expertise and get some inspiration from some of the most inspiring people within the sport, entertainment, lifestyle and culture arena.

Here's who's joining us in New York this year.

Speakers

Meet our 2023innovators

Soak up the expertise and get some inspiration from some of the most inspiring people within the sport, entertainment, lifestyle and culture arena.

Here's who's joining us in New York this year.

EliManning

Two-Time Super Bowl-Winning Quarterback & Two-Time Super Bowl MVP Show bio

FatJoe

Grammy-Nominated Artist, Author, Actor, Entrepreneur, PhilanthropistShow bio
The Walt Disney Company

RitaFerro

President, AdvertisingThe Walt Disney CompanyShow bio
New Balance Athletics

ChrisDavis

Chief Marketing OfficerNew Balance AthleticsShow bio
Amazon

MattNewman

Head of Original Content, SportsAmazonShow bio
Golden State Entertainment

DavidKelly

Chief Business OfficerGolden State EntertainmentShow bio
Live Nation

MaureenFord

President, National and Festival SalesLive Nation Show bio

JessicaJones

Founder and Chief Executive OfficerEcho SocietyShow bio
GMR Marketing

TysonWebber

President and Chief Executive OfficerGMR MarketingShow bio
Warner Music Group

AllanCoye

Senior Vice President of Digital Strategy & Business DevelopmentWarner Music GroupShow bio
GMR Marketing

ElkeJones

Chief Strategy OfficerGMR MarketingShow bio
Atlantic Coast Conference

JimPhillips

CommissionerAtlantic Coast ConferenceShow bio
Goldman Sachs and Former NFL player

JustinTuck

Managing Director Goldman Sachs and Former NFL playerShow bio
Atlantic Coast Conference

AmyYakola

Deputy CommissionerAtlantic Coast ConferenceShow bio
Unfinished Legacy

BremaBrema

Founder and Creative DirectorUnfinished LegacyShow bio
PGA Tour

EricHanson

Vice President of Digital Product ManagementPGA Tour Show bio
GMR Marketing

ChrisMcCoy

Talent Development DesignerGMR MarketingShow bio
GMR Marketing

GerardLittlejohn

Senior Director, Partnerships and Social ImpactGMR MarketingShow bio
Action Network

DarrenRovell

Senior Executive Producer Action Network Show bio
Firmly

BrianDeMelo

Head of Alliances & GTM StrategyFirmlyShow bio
GMR Marketing

KenBlack

Chief Creative OfficerGMR MarketingShow bio
Major League Baseball

NoahGarden

Chief Revenue OfficerMajor League Baseball Show bio
Audience

Who could you be meeting?

Media and entertainment organisations. Broadcasters. Movie production houses. Social platforms. Music labels. Major league sports. Venues. Consumer brands. Investors. Gaming and esports. Agencies.

Take a look at those who have cemented their place in New York this May.

Join usWhy you need to show up

Expand your inter-industry black book

You don't know who you don't know. Engaging face to face with the multiple decision makers required to green light large scale, cross industry, partnerships is fundamental to growing in this space. Align with peers from other brands and industries, share goals and ideate for the future.

Learn from the pioneers within the space

See firsthand what great collaboration looks like. Understand what works and what doesn't. How are different organisations partnering to grow their respective audiences and fan bases? The content will always aim to inspire, to hero the stories of those leading in this space and stimulate ideas for those in the room.

Get a head start

PSG x Air Jordan. BMW x Louis Vuitton. Stormzy’s Merky FC x Adidas.

Unique collabs are being announced every week as organisations get wise to the enormous opportunity. Partnerships that push the boundaries of audience engagement are becoming increasingly more creative. Arm yourself with the know how and the relationships to put your organisation at the center of this movement.

Podcasts and more

4se Material

Founding
Partners
Founding
Partners
Founding
Partners
Founding
Partners

Founding Partners

Our Partners
Official PR Agency
Created by

Leaders Group Sports

Join the movement

Enquire to attend

Get in touch with the team today to understand more about the 4se concept, who you'll meet and the trends that will be explored in May.