May 2024
Unleash the future of multi-industry innovation.
Unleash
the potential
of multi-industry
innovation.
About 4se
The integration of sport, lifestyle, culture and entertainment is happening at pace.
4se is the space where growth happens when these industries collide.
It’s time to take a step back to make a leap forward. Take a wider view and find new inspiration.
Take a look back at 2023's
RunningOrder
From Monday 22nd to Wednesday 24th May 2023, 4se New York delivered - scroll down to see how the week unfolded.
22nd4se Opening Social
Join us for a drink or two to kick off 4se New York 2023 in style.
23rd4se Day 1
Explore the intersection between sport, lifestyle, culture and entertainment with innovators alike.
23rdDay 1 Closing Social
DJ, cocktails, conversation and a chance to kick back.
24th4se Day 2
We're back, with more to see, hear and do.
24thSBJ's Sports Business Awards
For those dusting off their glad rags, an evening of celebration awaits.
Sport
Today’s sporting events welcome people of all ages and backgrounds seeking more than just their share of action on the pitch. Crowds at the biggest sporting events are placing more value in the entertainment and pleasure they offer off the pitch, as much as on the pitch.
Culture
Gen Z are living in a single digital environment consuming and communicating at leisure across gaming, music and OTT streaming platforms. This presents a need to understand immersive experiences that blend traditional culture with a digitally connected vision for the future.
Lifestyle
We are increasingly seeing brands rely on the star power of talent from outside their sector to highlight core messages. This cross-section, be it from the world of sport, television, film, music or fashion can be just as effective in their campaigns, if not more so, which in turn can broaden both audience and appeal.
Entertainment
For consumer brands and the wider entertainment world, there’s a huge opportunity to engage the biggest sporting brands and athletes across the globe, align products and strategies and ultimately convert their loyal fans to 365 consumers.4 Pillars
Speakers
2023'sinnovators
Some of the most inspiring people within sport, entertainment, lifestyle and culture joined us to share their expertise.
Here's a flavour of those who spoke in New York this year.
Speakers
2023'sinnovators
Some of the most inspiring people within sport, entertainment, lifestyle and culture joined us to share their expertise.
Here's a flavour of those who spoke in New York this year.
Audience
Who was in town this year?
Media and entertainment organisations. Broadcasters. Movie production houses. Social platforms. Music labels. Major league sports. Venues. Consumer brands. Investors. Gaming and esports. Agencies.
Take a look at those who cemented their place in New York this year.
Join usWhy you need to show up
Expand your inter-industry black book
You don't know who you don't know. Engaging face to face with the multiple decision makers required to green light large scale, cross industry, partnerships is fundamental to growing in this space. Align with peers from other brands and industries, share goals and ideate for the future.
Learn from the pioneers within the space
See firsthand what great collaboration looks like. Understand what works and what doesn't. How are different organisations partnering to grow their respective audiences and fan bases? The content will always aim to inspire, to hero the stories of those leading in this space and stimulate ideas for those in the room.
Get a head start
PSG x Air Jordan. BMW x Louis Vuitton. Stormzy’s Merky FC x Adidas.
Unique collabs are being announced every week as organisations get wise to the enormous opportunity. Partnerships that push the boundaries of audience engagement are becoming increasingly more creative. Arm yourself with the know how and the relationships to put your organisation at the center of this movement.
Podcasts and more
4se Material
4se Material
Founding
Partners
Founding
Partners
Founding
Partners
Founding
Partners
Founding Partners
Our Partners
Official PR Agency
Created by
Leaders Group Sports
Join the movement
Enquire to attend
Get in touch with the team today to understand more about 4se New York and how you can join us next year.