New York16 - 19 May 2022
Welcome to 4se. A collection of social and content experiences for leaders from sports, entertainment, lifestyle and culture.
Created in collaboration with our founding partners Constellation Brands and Nielsen, 4se will explore the growing intersection between the sectors and the huge opportunity to align strategies and collaborate.
This invitation only event is for senior brand, marketing and commercial figures from major league sports, world class media and entertainment organisations, music labels, venues, consumer brands and investors.
Where 4 WorldsCollide
Gen Z are living in a single digital environment consuming and communicating at leisure across gaming, music and OTT streaming platforms. This presents a need to understand immersive experiences that blend traditional culture with a digitally connected vision for the future.
For consumer brands and the wider entertainment world, there’s a huge opportunity to engage the biggest sporting brands and athletes across the globe, align products and strategies and ultimately convert their loyal fans to 365 consumers.
We are increasingly seeing brands rely on the star power of talent from outside their sector to highlight core messages. This cross-section, be it from the world of sport, television, film, music or fashion can be just as effective in their campaigns, if not more so, which in turn can broaden both audience and appeal.
Today’s sporting events welcome people of all ages and backgrounds seeking more than just their share of action on the pitch. Crowds at the biggest sporting events are placing more value in the entertainment and pleasure they offer off the pitch, as much as on the pitch.
Over four days, 4se will host immersive content experiences, bespoke events and private dinners at exclusive venues across New York city. You’ll hear inspiring talks from key industry players, be able to stir the discussion and make connections that will open the door to new cross-sector opportunities.
Line-up16 - 19 May 2022
16thLeaders Meet Diversity Forum
Intimate networking led discussion on how to measure the impact of your DE&I strategy
17thBroadcast Disruptors Think Tank
Think tank style event exploring the direct to consumer conundrum
Socialise with the smartest people across sport and entertainment at the gorgeous Ivy Terrace.
18thPrivate lunch hosted by Nielsen
Michelin designed dining experience with a conversation piece on successful influencer marketing strategy
18thSBJ Sports Business Awards
The sports industry's equivalent of the Oscars. Celebrate the best in the business and watch Robert Kraft receive the Lifetime Achievement Award
The pinnacle of the 4se programme. Big speakers, big ideas and a whole bunch of impressive people
Get on the listfor 2023
The 2022 pilot event is a limited audience event. To be one of the first people to receive information about 2023 please sign up below. To contact the team please email email@example.com