Where sport and entertainment collide. Where sport and entertainment collide. Where sport and entertainment collide.
Where sport and entertainment collide. Where sport and entertainment collide. Where sport and entertainment collide.
Where sport and entertainment collide. Where sport and entertainment collide. Where sport and entertainment collide.
Where sport and entertainment collide. Where sport and entertainment collide. Where sport and entertainment collide.
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New York16 - 19 May 2022

Welcome to 4se. A collection of social and content experiences for leaders from sports, entertainment, lifestyle and culture.

Created in collaboration with our founding partners Constellation Brands and Nielsen, 4se will explore the growing intersection between the sectors and the huge opportunity to align strategies and collaborate.

This invitation only event is for senior brand, marketing and commercial figures from major league sports, world class media and entertainment organisations, music labels, venues, consumer brands and investors.

Where 4 WorldsCollide

01

Culture.

Gen Z are living in a single digital environment consuming and communicating at leisure across gaming, music and OTT streaming platforms. This presents a need to understand immersive experiences that blend traditional culture with a digitally connected vision for the future.

02

Entertainment.

For consumer brands and the wider entertainment world, there’s a huge opportunity to engage the biggest sporting brands and athletes across the globe, align products and strategies and ultimately convert their loyal fans to 365 consumers.

03

Lifestyle.

We are increasingly seeing brands rely on the star power of talent from outside their sector to highlight core messages. This cross-section, be it from the world of sport, television, film, music or fashion can be just as effective in their campaigns, if not more so, which in turn can broaden both audience and appeal.

04

Sport.

Today’s sporting events welcome people of all ages and backgrounds seeking more than just their share of action on the pitch. Crowds at the biggest sporting events are placing more value in the entertainment and pleasure they offer off the pitch, as much as on the pitch.

ConfirmedSpeakers

Your 360Experience

Over four days, 4se will host immersive content experiences, bespoke events and private dinners at exclusive venues across New York city. You’ll hear inspiring talks from key industry players, be able to stir the discussion and make connections that will open the door to new cross-sector opportunities.

Line-up

16 - 19 May 2022
16th
Leaders Meet Diversity Forum
2:00PMMeta Office

Intimate networking led discussion on how to measure the impact of your DE&I strategy

17th
Broadcast Disruptors Think Tank
1:30PMProskauer Office

Think tank style event exploring the direct to consumer conundrum

17th
Opening Social
6:00PMIvy Terrace

Socialise with the smartest people across sport and entertainment at the gorgeous Ivy Terrace.

18th
Private lunch hosted by Nielsen
12:00PM70 Laight Street

Michelin designed dining experience with a conversation piece on successful influencer marketing strategy

18th
SBJ Sports Business Awards
5:30PMNew York Marriott Marquis

The sports industry's equivalent of the Oscars. Celebrate the best in the business and watch Robert Kraft receive the Lifetime Achievement Award

19th
4seFull
2:00PMLocation 05

The pinnacle of the 4se programme. Big speakers, big ideas and a whole bunch of impressive people

Our FoundingPartners

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Get on the listfor 2023

The 2022 pilot event is a limited audience event. To be one of the first people to receive information about 2023 please sign up below. To contact the team please email 4se@leadersgroup.com