New YorkMay 2023
Welcome to 4se. A collection of social and content experiences for leaders from sports, entertainment, lifestyle and culture.
Created in collaboration with our founding partners Constellation Brands and Nielsen, 4se will explore the growing intersection between the sectors and the huge opportunity to align strategies and collaborate.
This event is for senior brand, marketing and commercial figures from major league sports, world class media and entertainment organisations, music labels, venues, consumer brands and investors.
Where 4 WorldsCollide
Gen Z are living in a single digital environment consuming and communicating at leisure across gaming, music and OTT streaming platforms. This presents a need to understand immersive experiences that blend traditional culture with a digitally connected vision for the future.
For consumer brands and the wider entertainment world, there’s a huge opportunity to engage the biggest sporting brands and athletes across the globe, align products and strategies and ultimately convert their loyal fans to 365 consumers.
We are increasingly seeing brands rely on the star power of talent from outside their sector to highlight core messages. This cross-section, be it from the world of sport, television, film, music or fashion can be just as effective in their campaigns, if not more so, which in turn can broaden both audience and appeal.
Today’s sporting events welcome people of all ages and backgrounds seeking more than just their share of action on the pitch. Crowds at the biggest sporting events are placing more value in the entertainment and pleasure they offer off the pitch, as much as on the pitch.
Check out who joined us for the 2022 launch event
Get on the listfor 2023
To be one of the first people to receive information about 2023 please sign up below. To contact the team please email firstname.lastname@example.org